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Nick Records, a partnership between Nickelodeon and BMG Strategic Marketing, was formed to expand Nickelodeon's presence in the music business and create a major music brand for kids and tweens. Nick Records identifies and showcases new and emerging young musical artists as well as up-and-coming talent from the network, and produces soundtrack music based on its hit shows and compilations. A primary focus of the label is filling a void in the entertainment marketplace and producing albums for tweens (kids 9-14), including music compilations from contemporary artists as well as original music and performances by popular Nick stars as well as talent from Nickelodeon's digital teen network, The N.
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