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Leigh Ann Brodsky
Leigh Anne Brodsky

President of Nickelodeon & Viacom Consumer Products

Leigh Anne Brodsky is President of Nickelodeon & Viacom Consumer Products.

In this role, Ms. Brodsky oversees the Viacom Consumer Products business, as well as the licensing and merchandising for MTV Networks International, Comedy Central, Nickelodeon, Nick at Nite, Paramount, TV Land and Spike TV. In addition, she co-manages the international division with the regional channels. She reports to Jeffrey Dunn, President, Film and Nickelodeon Enterprises. Prior to becoming President, Ms. Brodsky served as Executive Vice President of Nickelodeon Consumer Products.

Ms. Brodsky is responsible for leading and managing the strategic development of Nickelodeon’s multi-billion dollar consumer products businesses, including the licensing, software and publishing, and entertainment products groups. Responsible for assessing new opportunities and maximizing merchandising programs on current and new products, she has spearheaded record breaking licensing programs for Rugrats, Blue’s Clues, Dora the Explorer and SpongeBob SquarePants.

A 25-year veteran of the licensing industry, Ms. Brodsky has negotiated major licensing and retail deals with the industry’s top brands including Mattel, Fisher Price, Target, Wal-Mart, American Greetings, Kraft Nabisco and more. Under her leadership, Nickelodeon has garnered over 30 industry awards including top licensing and parent’s choice honors in the toy, video, interactive gaming and apparel categories.

Prior to joining Nickelodeon, Ms. Brodsky was Senior Vice President, Marketing, Golden Books Entertainment Group, where she was responsible for the strategic marketing of all Golden Books’ proprietary assets and leveraging them into new consumer products businesses.  Previously, she was Vice President, Marketing, Broadway Video, where she directed the worldwide marketing of the company’s stable of TV and film properties, including Saturday Night Live and Lassie.  Preceding that position, Brodsky was Vice President, United Media, where she was instrumental in building Garfield into a licensing phenomenon and developing a Snoopy consumer products business with a diverse client roster.

Brodsky received a B.A. from the College of the Holy Cross.  She lives in Tenafly, New Jersey, with her husband and two kids.



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