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Kids want to help
make a better world in lots of different ways-by protecting the environment,
helping the homeless, caring for animals, and visiting the sick. They
have the drive and commitment to make a difference. All they need
is a little help getting started. That's where Nickelodeon's The Big
Help comes in. The Big Help is an ongoing grassroots campaign created
by Nickelodeon to connect kids to their communities through volunteering.
Televised public service announcements and Big Help-A-Thons encourage
kids to pledge hours towards volunteering in their communities. Since
The Big Help's inception in 1994, 35 million kids have pledged over
400 million volunteer hours. We can't think of more convincing evidence
that kids care about their environment and are committed to getting
involved in a big way!
Big
Help Projects
The Big
Help takes on a wide variety of projects that range in size and scope.
1999's New York Citywide Event tackled six park makeovers in one day!
(Mariah Carey even joined us, proving that everyone can make their
mark and help a park.) Smaller in scale, but just as important, were
our Big Help projects in Macon, Georgia, where kids helped build a
garden for Alzheimer's patients, and in Eau Claire, Wisconsin where
we built an Arboretum. Big Helpers have saved the Blanding turtles
in Detroit, Michigan and created a schoolyard habitat in Charlotte,
North Carolina.
Big Help
Awards
Kids aren't the only ones excited about The Big Help. We've been honored
with a whole slew of awards from the media and various organizations.
Here's a sample of the list:
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The Ad Council's Community Action Network Service Award 2000
(CAN)
2nd Place - National Television Category
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Amnesty International USA 2000-Promoting
Tolerance and Activism
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The 2000 Rainforest Alliance
Corporate Award
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The 1999 Kidscreen Golden Marble
Award for Best Cause-Related Promotion
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The 1999 National Award for
Media Excellence,
from The National Recreation and Park Association
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The 1997 Peabody Award
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The 1997 Golden Cable Ace Award
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The 1996 PROMAX/CBS "Eye
on Children Award"
for Best Public Service/Community Project
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The 1995 Safari Planet Earth
Media Award
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We're extremely proud of the work kids have been doing across America,
and we feel privileged each year to join in their efforts, fueled
by their incredible energy and drive, to create a better world.
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