Emma Watson, the Designer?

Posted on Mar 15, 2011

We look to Emma Watson for everything from advice about love potions to how to rock a short hair 'do without looking like a boy, so it seems perfectly natural that she would use her influence to support a great cause: the environment.

Emma's teamed up with designer Alberta Ferretti on a new clothing line called Pure Threads that is made with all organic fabrics. "I'm pleased that a luxury brand such as Alberta Ferretti has decided to create ecological clothes," Emma tells WWD. "I believe this is a big step forward for all of the international fashion industry, but also an important step for an increased sensitivity to the problem of ecology."

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Way to step up and actually do something about what you believe in, Emma! The coolest part? Part of the proceeds from the clothes will be donated to People Tree, a nonprofit organization that Emma loves and supports. Here's to celebs making a difference!

P.S. - Want to show your support for Emma? Vote Emma Watson for the Kids' Choice Award for Favorite Movie Actress!


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